BMW has been a brand built on excellence in the U.S. since first coming to our shores in 1975. For over 40 years, the brand has been growing and perfecting the craft of building luxury vehicles and has made its way to the top of the charts in the U.S. market of luxury cars.
But how did BMW get there? What has made BMW such a highly valued luxury brand?
A key answer is BMW’s focus on creativity and variety. In order to please a broad market of luxury car buyers, BMW puts a priority on creating a lineup that brings a little something for everyone. To keep buyers loyal and interested in the brand every year, BMW pours its efforts into developing exciting innovations and beautiful new designs for their wide variety of models. When asked about BMW’s focus creative and new designs, Ludwig Willisch, CEO of BMW of North America, said, “We don’t ever want our customers to grow bored.” The result of that dedication to an ever-evolving brand that’s always pushing the envelope is a whopping 60% customer loyalty as of 2015. This means 60% of customers were likely to buy from BMW again in the coming years, toppling the automotive market average of 42-48%.
With that large stock of model variations comes a need for a keen sense of style that makes every BMW a showstopper. BMW stays ahead of style trends by employing top designers that know the importance of beautiful, sleek and exciting designs that define the word ‘luxury’. People that buy luxury cars want a vehicle that embodies modern sophistication. BMW makes a point to incorporate high-quality materials and cutting edge looks that make every driving experience comfortable and fun. With every era of new lead BMW designers, the company brings something special to the table.
BMWs recent push towards eco-friendliness has made their luxury cars palatable to an even wider audience of buyers. Improvements in gas economy and carbon emissions is crucial to the current market and requires constant movement towards overall mechanical and technical improvement. BMW’s forward thinking team of experts puts forth their best efforts every year to bring their audience new, earth-friendly developments coupled together with updates that make each model’s performance even better.
All these elements have come together to make BMW a brand that’s caught Hollywood’s attention. Reese Witherspoon, Jessica Alba, Katy Perry and Jay Leno have all been spotted in BMW’s cars and SUVs. BMW has such a well-respected brand reputation that even the best and brightest celebrities feel confident sporting their vehicles on the highway. With household celebrity names showing their brand loyalty to BMW, it’s no surprise that the brand has skyrocketed to being a prime luxury brand over the years.
With 2017 models already on the lot and sneak peeks into next year’s vehicles on their way, it’s the perfect time to jump into the BMW brand and experience what it’s like to drive a top of the class vehicle. With buyers praising the ‘feel’ of driving a BMW, the quality of the materials and the overall class that every model of BMW has to offer, you can be sure that BMW has plenty to offer for everyone.
Passport Motors, the best car dealership with BMW for sale in Plano, is your ticket to a true luxury experience. We’ve got the best stock of used BMW in the area with special offers and financing that makes luxury affordable to you. Let Passport Motors be your gateway into the world BMW’s high-end luxury vehicles and learn why so many people make BMW their number one brand.