How BMW Became the U.S.’s Prime Luxury Car

BMW has been a brand built on excellence in the U.S. since first coming to our shores in 1975. For over 40 years, the brand has been growing and perfecting the craft of building luxury vehicles and has made its way to the top of the charts in the U.S. market of luxury cars.

But how did BMW get there? What has made BMW such a highly valued luxury brand?


A key answer is BMW’s focus on creativity and variety. In order to please a broad market of luxury car buyers, BMW puts a priority on creating a lineup that brings a little something for everyone. To keep buyers loyal and interested in the brand every year, BMW pours its efforts into developing exciting innovations and beautiful new designs for their wide variety of models. When asked about BMW’s focus creative and new designs, Ludwig Willisch, CEO of BMW of North America, said, “We don’t ever want our customers to grow bored.” The result of that dedication to an ever-evolving brand that’s always pushing the envelope is a whopping 60% customer loyalty as of 2015. This means 60% of customers were likely to buy from BMW again in the coming years, toppling the automotive market average of 42-48%.

With that large stock of model variations comes a need for a keen sense of style that makes every BMW a showstopper. BMW stays ahead of style trends by employing top designers that know the importance of beautiful, sleek and exciting designs that define the word ‘luxury’. People that buy luxury cars want a vehicle that embodies modern sophistication. BMW makes a point to incorporate high-quality materials and cutting edge looks that make every driving experience comfortable and fun. With every era of new lead BMW designers, the company brings something special to the table.

BMWs recent push towards eco-friendliness has made their luxury cars palatable to an even wider audience of buyers. Improvements in gas economy and carbon emissions is crucial to the current market and requires constant movement towards overall mechanical and technical improvement. BMW’s forward thinking team of experts puts forth their best efforts every year to bring their audience new, earth-friendly developments coupled together with updates that make each model’s performance even better.

All these elements have come together to make BMW a brand that’s caught Hollywood’s attention. Reese Witherspoon, Jessica Alba, Katy Perry and Jay Leno have all been spotted in BMW’s cars and SUVs. BMW has such a well-respected brand reputation that even the best and brightest celebrities feel confident sporting their vehicles on the highway. With household celebrity names showing their brand loyalty to BMW, it’s no surprise that the brand has skyrocketed to being a prime luxury brand over the years.


With 2017 models already on the lot and sneak peeks into next year’s vehicles on their way, it’s the perfect time to jump into the BMW brand and experience what it’s like to drive a top of the class vehicle. With buyers praising the ‘feel’ of driving a BMW, the quality of the materials and the overall class that every model of BMW has to offer, you can be sure that BMW has plenty to offer for everyone.
Passport Motors, the best car dealership with BMW for sale in Plano, is your ticket to a true luxury experience. We’ve got the best stock of used BMW in the area with special offers and financing that makes luxury affordable to you. Let Passport Motors be your gateway into the world BMW’s high-end luxury vehicles and learn why so many people make BMW  their number one brand.

Auto Body Repair Shop in Dallas TX

How to find a trustworthy auto body repair shop?

If you need work done on your vehicle, it’s important to know that you have an auto body repair shop that you can trust, and who is working hard for your best interests. Auto body repair in Dallas can get expensive, but at European Auto Tech, we strive to provide you with the best service and work for an affordable price.
The first step in finding a trustworthy auto body repair shop is making sure that they have experience in the type of vehicle that you have. For example, if you own a BMW, you’ll want to find a BMW service center near Dallas to take care of your needs. If they don’t have experience, they might not know what to look for, and how to best care for the vehicle and the condition that it is in.
At European Auto Tech, we have expertise in luxury high end vehicles, such as BMW, Mercedes, Audi, Porsche, Lexus, and much more. We know that these vehicles are a significant investment, which is why we keep such strict standards for our work. We treat our customers’ vehicles as if they are our own, going the extra mile to make sure any repair work is done in a thorough, quality manner.
You’ll want to find an auto body repair shop that has a history of high-quality service, showing the experience and care necessary to take care of your vehicle. We have been serving the Plano and DFW area for over 20 years, with an emphasis on professional service and making sure the customer is completely satisfied.
Another factor is making sure that the auto body repair shop can perform any work that might be necessary. The last thing you want to do is go to a BMW repair shop in Dallas that can only perform certain repairs, forcing you to have the rest of the work done elsewhere. We are a full-service auto repair shop for luxury vehicles, with experience in everything from collision and auto body repair to engine repair and replacement.
Whether your check engine light is on or you need work done on your air conditioning unit, our specially-trained service technicians are able to get the job done for you.
An important part of any auto body repair shop is how they guarantee their work. If there is no guarantee, that could be a sign that the shop does not stand behind their work or their mechanics. At European Auto Tech, we guarantee our parts and labor for up to 90 days or 4,000 miles, so you can come to us with confidence that we will get the job done right for you.
If you need auto body repair work done in the Dallas-Fort Worth area, or you simply want to be prepared for when you do need work done, stop by or give us a call today to learn more about the services we provide! We know what it takes to take care of luxury vehicles, which is why we are known as an auto body repair shop that you can trust.

Why Spend More at Dealers?

If your engine light is on, your first inclination may be to take your luxury car to the dealer. Don’t. European Auto Tech offers the same electronic diagnostics and our mechanics will repair your vehicle for much less than what the dealer will charge. BMW repair, Porsche repair, and Volvo repair doesn’t have to be so expensive.

Our mechanics specialize in luxury European makes and models. We offer regular maintenance at affordable prices that will keep your Audi or other luxury car in mint condition. In our shop, you can get all of the services offered at discount, drive-through type places such as oil changes, but your mechanic at European Auto Tech will be highly trained in all aspects of your luxury vehicle. Muffler, exhaust work, transmission, radiator, and air conditioning all receive affordable, professional diagnostics, maintenance and repair. We offer new tires as well as expert tire balance and rotation. We handle four-wheel alignment and under-car services. If you have a problem with struts or suspension, we can find the problem and fix your luxury ride.

We are trained to handle BMW repair, Volvo repair and Porsche repair. We know the ins and outs of your Audi, VW, Mini, or Saab. Your Lexxus, Mercedes or Jaguar is safe in our capable hands. Our mechanics know the unique characteristics and features of each vehicle. We can advise you on a maintenance plan to keep your luxury car on the road longer. Don’t let the dealer’s high cost maintenance plans become a burden when our own plans are much more reasonable. Don’t trust a commercial repair shop without expert knowledge of your Audi, Jaguar, Porsche or other high end model.

European Auto Tech is your one-stop shop for all of your maintenance, technical and mechanical needs.

Luxury Repair Shop in Dallas

If your luxury European or Asian car is in an accident, you need European Auto Tech on speed dial. We offer 24 hour towing or car pickup, if it is drivable. We offer courtesy cars and a lifetime warranty on auto body repair. Few auto body shops are experts in European cars like we are. Our mechanics regularly handle Mercedes repair, Porsche repair and BMW repair Dallas. Our experts pay attention to every single detail of your Lexus, Jaguar, Audi, VW, Saab or Mini. We handle everything from full mechanical work to detailed body repairs. We often see hail-damaged luxury vehicles that just need a little TLC to make them look like champions again.

Among the guarantees we offer on collision repair are color match, perfect fit, expert alignment and attention to detail. Rest assured, our staff is trained in the most modern techniques of Mercedes repair, Porsche repair and BMW repair Dallas. Your Lexus, Jaguar, Audi, VW, Saab or Mini will be restored in full. Our color repair includes matching the color, texture and luster of the original paint. Our body work ensures that each new panel fits its area exactly whether it’s the side, door, trunk, hood or roof.

Since we are a full mechanical repair shop as well as an auto body shop, we are experts at everything that a luxury car needs after a collision. This includes aligning your vehicle after a wreck. This must be calibrated properly or the vehicle cannot perform as it did before. We can repair damage to your struts and suspension, replace tires, balance tires, and perform other under-the-car services.

When we are finished, European Auto Tech’s attention to detail will have your luxury European car back in the best possible condition.

BMW Repair Dallas

European Auto Tech is the best option for BMW repair in Dallas and the surrounding areas, its state-of-the-art diagnostic equipment letting us know exactly the nature of the problem before we start, saving you bundles. From engine and transmission issues to the small electronic items that often malfunction with BMWs like window switches and seat controls, the repair center knows BMWs and other luxury cars.

Repairs are done right the first time. Involved in a collision? The state-of-the-art collision repair center has all the right techniques and experienced technicians to get a BMW looking showroom-new again.

BMW Service Dallas

Smart German car owners know that the key to enjoying their vehicles without exorbitant repair costs is to stay on top of maintenance. There are many centers for maintenance and other BMW service in Dallas but no others offer the full complement of services you would receive at the dealership, only without the huge costs.

Fully licensed and trained to perform BMW service under warranty, European Auto Tech offers competitive service rates on everyday maintenance items like alignment, coolant flushes and other warranty-scheduled items.

European Auto Tech BMW

In-the-know Dallas area BMW owners bring their cars to European Auto Tech for service meeting or exceeding what you’d receive at the dealership but at a lower cost to you. While competitors lack the high-end service equipment necessary to fix and maintain late-model BMWs and other luxury cars, .E.A.T. has all necessary industry-standard equipment plus fully licensed and trained technicians. All parts and labor are guaranteed for 90 days or 4,000 miles, adding to your peace of mind.

Audi Repair Dallas

If you are looking for the best auto repair shop to visit for Audi repair Dallas today, you are not alone. Many drivers across the Dallas metro area have chosen to enjoy the high performance, luxury driving experience that an Audi provides. European Auto Tech services only luxury European models such as Audi vehicles in its state-of-art auto repair facility.

The auto repair and service center is a full-service shop that employs only highly skilled and certified mechanics and repair technicians. European Auto Tech is your best resource for Audi repair and service needs in the Dallas area.

Audi Service Dallas

For almost 20 years, owners of luxury European vehicles have been choosing to have their vehicle serviced by European Auto Tech. The company has an established reputation of providing a full range of services as well as body repairs on Audi models and other European vehicles.

Whether you need your transmission or air conditioner serviced, your brakes or tires need to be replaced or you have a ding in the bumper that you need to be removed, the certified technicians and exemplary equipment and tools in the European Auto Tech facility make this the ideal source to turn to for Audi service Dallas and Audi repair needs.

European Auto Tech Audi

If you are like most Audi owners, you carefully chose the perfect Audi model based on its features, performance and more. With the amount of time, effort and care you put into selecting the perfect vehicle, you certainly don’t want to hand it over to just anyone for repairs and service.

Whether you need Audi repair Dallas or basic service, you only want to the most skilled and experienced professionals servicing your car. Contact European Auto Tech today for your Audi service and repair needs in the Dallas area.

Auto Body Repair Dallas

If you drive a fine, European automobile like a Jaguar, Lexus, Audi, Mercedes or another European make, you certainly do not want to take your vehicle to just any automotive repair and collision shop in the Dallas Fort Worth metropolitan area. European Auto Tech is your best resource for auto body repair, auto repair services and more on your European vehicle.

Utilizing the skills of highly trained mechanics who each have been certified to repair these vehicles along with a facility that features top-of-the-line equipment and technology, European Auto Tech offers you a premier automotive repair experience for all of your European service and repair needs.

Auto Body Shops Dallas

There are dozens of different auto body shops Dallas that you can take your car to when it is in need of body repairs. Whether you have recently had a major collision or simply need a minor ding removed from the car, you want to take your European automobile to an auto body repair Dallas shop that has the skills, equipment, experience and craftsmanship necessary to beautifully restore the look of your vehicle fully.

The highly skilled professionals at European Auto Tech only work on luxury European models, so you can rest assured that your car will be repaired by the best team of professionals for the job.

European Auto Tech

European Auto Tech has been providing Dallas area residents with superior quality service on their European vehicles for almost two decades. The company has established a reputation of excellence, dependability and quality work in the area.

If your European vehicle is in need of mechanical or body repairs today, take it to the body and repair shop that has the skills and experience necessary to give you the results you want. Contact European Auto Tech today to schedule your appointment.

Mercedes Repair Dallas

For over 18 years, European Auto Tech has been the trusted auto body and repair shop that local residents have turned to for all of their luxury European vehicle service and repair needs. Whether you own a late model or older Mercedes, you only want your vehicle serviced by the best auto body and repair shop in the Dallas area.

Our skilled team of certified automotive repair technicians and state-of-the-art repair facility coupled with our local reputation for providing the highest quality service on luxury European vehicles makes us your best choice for Mercedes repair Dallas.

Mercedes Service Dallas

Mercedes vehicles will require periodic service and maintenance performed, and you only want the best Mercedes service Dallas company working on your car. European Auto Tech offers a full range of services for your Mercedes, including air conditioning service, automatic transmission service, manual transmission and clutch service and more. Whether you need the oil changed or you need a more significant type of service, you only want the most skilled and experienced automotive technicians working on your car.

European Auto Tech Mercedes

The fact is that you can drive your Mercedes to any automotive repair and body shop in town, and most will be happy to provide you with a quote for service. However, you do not want just anyone working on your vehicle. European Auto Tech has over 18 years of proven experience working on Mercedes as well as other luxury European makes in the local area.

The company has an established reputation of providing quality work on auto repairs, regular maintenance services and automotive body repairs as well. For all of your Mercedes repair and service needs in the Dallas metro area, European Auto Tech is the company to call. Schedule your appointment with European Auto Tech today.

Electric Diagnostics and Repair

Vehicles rely heavily on computers and electrical systems to function smoothly. When something goes wrong with one of these systems, the vehicle ceases to function well. Electric diagnostics and repair of these systems help mechanics and do-it-yourself car enthusiasts(DIYers) keep these systems in working order. Electric diagnostics is a process where mechanics and DIYers use wiring diagrams and other tools to locate problems with the vehicle computers or electrical systems.

Electric Diagnostic reading

Electric diagnostics readings include understanding computer trouble codes following wiring diagrams to locate problems. When issues occur with engines, transmissions, or other parts of the vehicle, the computer generates a trouble code. Mechanics and DIYers read these codes using scan tools. Most often these are OBD I or OBD II scan tools. Trouble codes provide starting points for diagnosing problems with vehicles. When drivers notice issues with vehicles but computers are unable to generate trouble codes, mechanics and DIYers use wiring diagrams, test lights, and digital voltmeters to locate problems. Common problems in the electric system include shorts, bad motors, bad sockets, and damaged wires.

Electric Diagnostic Repair

Many issues with the electric system of a vehicle are easy for mechanics and DIYers to repair. Damaged wires and bad parts can be replaced. Open shorts are fixed with butt connectors. Closed shorts take more effort to repair as mechanics or DIYers must determine why such shorts happened and fix the problem. Many electric diagnostics and repair classes are available online or in schools to potential mechanics and DIYers to learn how to diagnose and repair these issues.

Air Conditioning Service and Repair

If you have lived in north Texas for any length of time, you know how hot it can get during the summers. The brutal heat means having a working air conditioner in your car is not an option. To keep your system blowing cold air throughout the summer, you need regular air conditioning service and repair. European Auto Tech specializes in these services for foreign vehicles. Bring in your automobile before the heat of summer hits for a check up of the system and to repair any problems that may be found.

Air Conditioning Service

A/C systems in vehicles will require occasional service. Typically this means recharging the refrigerant, also known as coolant, or replacing filters. Low coolant in your system makes the system blow air that never gets cold. A clogged filter keeps air from flowing through the vents adequately. Waiting to recharge the coolant or change the filters will only make the problem worse, and as the spring moves into summer, the weather will only get hotter. Don’t wait; bring in your vehicle for the air conditioning service and repair you need from us at European Auto Tech.

Air Conditioning Repair

Occasionally, the A/C system will need repairs beyond regular maintenance. A technician will look over the cooling system in your vehicle to see if the problem has a single cause or multiple. He will then make the necessary repairs to restore the functioning of your vehicle’s air conditioner. Indications that a serious problem with your A/C include the fan not blowing though the system is turned on or loud noises when you turn on you system. Our technicians can repair your car’s air conditioning system to make your ride more comfortable when you get back on the road.